You need to make money and the customer needs to know that they are getting a fair price for mowing the lawn. Don't fall short, getting a lawn care job listing might not be as difficult as you think if you have a few basics that we mention below.
1. Know your time and your business
If a single man works in lawn care, it's simple, how much does he need to earn per hour on average to put food on the table and keep his business running? It shouldn't be difficult to estimate.
How long does it take to mow the lawn Once you have a few employees or subcontractors, it's a bit more difficult to estimate the cost. Now you have other mouths, benefits, and most likely some mandatory federal or state costs associated with having employees. You probably now have more equipment and those additional costs as well.
Despite the number of mower operators to multiply the cost per hour by, you must also remember that travel time is important too. You can't just pay your people for that time, so your hourly cost at work should reflect that or have a travel charge outside of the service area for distance.
2. Start with the size of the grass to be cut
The most important factor in pricing for lawn mowing jobs is obvious: the size of the lawn to be cut. The size of the lawn is essentially the size of the lot, minus the size of the house and patios, driveways, walkways, garden beds, or other large obstacles. You need a minimal cost to show up at a property and then be able to determine the size of the lawn and an associated cost. Simply put, larger yards will take longer and cost more to mow.
The length of the lawn can not only result in a much longer mowing time, it will also put more pressure on your equipment. You will need to sharpen the mower blade more frequently when mowing 10-inch grass instead of 5-inch grass. Longer lawns are also known to cause clogs on certain mowers and machines, so be aware of that time before it happens!
3. Prices per service
If you are mowing with a lawnmower, time and costs are fairly static; however, if the property or the humidity of the lawn requires you to start mowing areas of the lawn with other equipment, your prices should be prepared for that difference in the overtime it would take.
Once you've got your foot in the door, you can start offering additional lawn and garden services to your clientele. There are different costs associated with a gasoline-powered lawn mower compared to a battery-powered weed trimmer. The price of each service should reflect that.
4. Have a competitive price
Know the average price in your area
Know your market and what similar lawn care services charge for what you do. If you have something extra to offer you can sell a higher tag price, if you want to get more jobs faster, lower the average cost in your market to look more attractive.
Planned routes reduce your costs
Save time mowing yards Save money and hours each week by having a group of homeowners from the same area signs up to mow the lawn. You can reduce travel time and gas costs, which can be assigned to referral discounts and large order prices to attract more of these types of jobs.Discount on recurring jobs
Your quotes for a one-time service should ALWAYS be higher than those for a recurring service. Your goal is to retain and incentivize customers for the long term. It's almost always cheaper to hold on to mower jobs week after week than to continually search for new customers. You can best express this by offering a discounted price on long-term service contracts upfront. The same idea applies to your ancillary services. Potential customers love to see them save money because of their valuable loyalty to your business.
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