Increase Your Online Visibility With These Local SEO Strategies.

See how these local SEO strategies can make your stationery business infinitely more visible on search engine results pages.

What is local SEO?

Local SEO is the process of optimizing your website to classify search queries with "local intent" and help people in your area find your business. An example of a local search query is "Dentist near me". Today, a surprising 46% of Google searches have local intentions.

Why is local SEO important?

If you manage a company that serves a local community in one or more locations (such as a wedding photographer, web designer, coffee shop chain), local SEO is an integral part of your business growth strategy. This significantly increases your visibility on search engine results pages, since well-optimized local entries have priority over organic entries. Check this Website

Google My Business

With 92% of Google’s market share, you can leverage and optimize your Google My Business listing to optimize local search. Google My Business (formerly Google Local) is a profile of your company on Google that contains information provided by both you and your customers.

Google My Business information flows to various items on the results pages of the Google search engine. These elements differentiate your business from organic search results, which scroll down on the search engine search results page in favor of local search results, featured snippets, carousels, response boxes, paid ads and more.

56% of local retailers have not yet used their Google My Business listing. Therefore, it is very easy to take advantage of this opportunity.

Request your Google My Business listing here.

Google local package

This is also known as "Google Snack Pack" or "Google 3 Pack". This is a special priority section of the Google search engine results pages that appear for locally targeted searches. It lists three companies that preview their Google My Business information, including the location on Google Maps, customer reviews, address, phone number and hours of operation.

The Google local package scoring format occupies the first place in finding local intentions in 93% of cases.

The two most important ranking factors for the local Google package not only cover all the basic SEO concepts of the website but are also company information and Google reviews.

Business information

The information you add to your Google My Business profile is an important ranking factor for the local Google package. Provide as many details as possible, including your business description, categories, services, full address, phone numbers, hours and photos, photos and website URL.

Google Reviews

Another important ranking factor for the local package is Google rankings. Companies with a higher amount of high quality and different Google ratings are more likely to appear in the local package. If you haven't already done so, it's time to ask your customers for a Google rating. If you need help, Google provides a complete guide for writing comments and adding location ratings.

Local business quotes

In addition to Google My Business, there are several websites that help improve your local SEO. You can add your company profile to sites like Yelp, Yellow Pages, Facebook, Superpages, Foursquare, Apple Maps, and Bing. Moz has an excellent reference for the most popular dating websites for its category and business location.

Website location

The integration of your company's address on your website is an important ranking signal on the local search page. If your company has multiple locations, create a separate page for each location.

Local Links

Joining local businesses, publications, community events, business organizations and blogging about them has many benefits. From the point of view of local search engine optimization, such activity can help build backlinks to your site from trusted local companies.