Landscaping Marketing Ideas to Increase Your Landscaping Business Now

Landscaping marketing business can be a bit complicated because its competition ranges from serious lawn care conglomerates to the child next door. Given this dichotomous mix of competitors, it is noted that a landscape marketing campaign should focus primarily on the defined target market of the landscape business, rather than trying to counter a competitor's marketing efforts.

Develop your landscaping trademark

The definition of a trademark is a marketing technique that reveals to its target market the benefits that its landscape services offer. This is also known as your value proposition. In its most basic function, a brand is essentially a promise.

As you develop your landscape brand, consider these questions:

• How does your landscaping business differ from your competitors?
• Do you want to create a niche market for your landscaping business?
• How do your gardening services benefit your customers?

Your landscape company's brand must reveal the company's attributes, such as:

• Pride at work.
• Professionalism.
• Satisfied customers.
• Economical, to name a few.

Include a marketing strategy

An intelligent and effective marketing strategy generally:

• Be creative and positive.
• Be attractive and memorable.
• Be unique.
• Use the element of surprise, whenever possible.
• It includes a call to action and digital landscape marketing techniques.
• Offer incentives for new customers, as well as loyal customers, among others.

Create instructional videos and video solutions as landscape marketing ideas

Creating videos is a smart way to offer engaging and practical demonstrations for simple landscaping tasks. And the videos are easy to create, given the incredible technological tools available. Videos are also profitable marketing ideas.

Instructional videos -

• Offer free advice to potential clients.
• Show your landscaping skills.
• Always include contact information.
• Capture the attention of a consumer before the limited attention time runs out.
• Strengthen your brand strategy.

Become an exhibitor of events / shows

Participating in a local event or show offers a great opportunity to further develop your brand. The exhibitors of the event have the opportunity to reach a large group of potential customers who have shown interest simply by attending the event.

Participating in a show or event offers the following benefits:

• It provides visibility.
• Build credibility
• Introduce (or reinforce) brand initiatives.
• It helps to create strategic alliances with industry colleagues.
• Provides the opportunity to interact with valuable potential customers.

Offer to work Pro Bono

Pro bono is derived from Latin and means "for the public good". However, the concept of Pro Bono is generally used in the legal industry since lawyers take an oath to serve the public interest. There are many ways to market your landscape business by working pro bono in and around your defined target market.

By offering your pro bono professional services, your landscaping business:

• Create goodwill in the community.
• Show your talents.
• Create an opportunity to establish contacts to develop relationships with potential customers or perhaps, sources of reference.
• Provide your value proposition as a landscape professional.

Conclusion

The strategic marketing in this case FIRST seeks to reach new and existing customers. This landscape marketing idea begins long before the high season of the landscape industry. However, it is observed that a high season will differ between areas of the country. For example, the state of Maine would have few landscaping businesses on an icy February day; while landscapers in Florida remain busy all year.